Marketing Your Way Podcast

The Power of Personal Newsletters (And Why Your Brand Needs One)

If your marketing emails feel like they’re going into the void — low open rates, no replies, and zero connection — you’re not alone.
In this episode, I’m breaking down why personal newsletters are the most powerful email marketing strategy in 2025 and how they can transform your relationship with your audience. Forget the polished campaigns packed with links — what your subscribers really want is a story, a human voice, and an authentic connection.
What You’ll Learn:
1️⃣ Why email isn’t dead—it’s just evolved
2️⃣ How personal, story-driven emails outperform polished campaigns
3️⃣ The rise of personal newsletters and why they’re changing the game
4️⃣ 3 big email marketing trends to watch in 2025
5️⃣ A step-by-step framework to launch your own personal newsletter
 
Subscribe to my Marketing Your Way Newsletter for weekly insights: www.marketingyourwaypodcast.com/newsletter
 
Join the Marketing Your Way Community
This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working.
Inside the group, we:
✔️Share campaign wins and lessons learned
✔️Trade resources, tools, and automation tips
✔️ Host casual Zoom chats and brainstorm sessions
✔️ Support each other’s growth — whatever that looks like
Come as you are → Join here
 
Want more behind the scenes?
Follow along on Instagram or LinkedIn
 
Thank you to our affiliate partner
FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here
 
Subscribe & Review
Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website

From Solo Freelancer to Leading a Women-Led Agency — Cara Chatellier on Scaling with Soul, Strategy, and a Little AI

In this inspiring episode, I sit down with Cara Chatellier, the founder and creative director of Bubbly Creative, a boutique marketing agency that helps women-led brands in the health and wellness space grow with clarity, personality, and ease.
Cara’s story starts in Madrid, freelancing with just a laptop and one client — and has grown into a fully remote, women-run agency serving purpose-driven businesses across the U.S. We talk about building a business that fits your life (not the other way around), the hard lesson of letting go of misaligned clients, how to lead a values-driven team, and the small but mighty marketing fixes that can actually move the needle.
Whether you’re just starting out or growing your own business, this conversation is packed with real talk, smart advice, and heartfelt encouragement.
5 Key Takeaways:
✔️ Your gut is your greatest business asset. If it feels off from the beginning — it probably is.
✔️ You don’t need to do everything to grow. You just need to do the right things consistently.
✔️ Letting go of the wrong client creates space for the right one. That one bold move can unlock everything.
✔️ AI tools like ChatGPT can support your brand voice — not replace it. Use transcripts and context to train smarter.
✔️ Leadership starts with relationships. A remote team can still feel close when built with intention, trust, and empathy.
Connect with Cara:
✔️ Website: bubblycreative.com
✔️ Instagram: @bubblycreativema
✔️ LinkedIn: Cara Chatellier
Resources & Mentions:
✔️Book: StoryBrand by Donald Miller*
✔️FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here
Join the Marketing Your Way Community
This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working.
Inside the group, we:
✔️ Share campaign wins and lessons learned
✔️ Trade resources, tools, and automation tips
✔️ Host casual Zoom chats and brainstorm sessions
✔️ Support each other’s growth — whatever that looks like
Come as you are → Join here
Liked This Episode?
Leave a review, share with a friend, or tag us on Instagram @anastasiia_mann to tell us your favorite takeaway.
Subscribe & Review
Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.
*This is an affiliate link - I only recommend tools I use and love.Episode Website
 

Owning Your Value: How Chanel Milian Built a Career in Marketing & Luxury Real Estate Sales on Her Terms

What does it look like to grow your career — on purpose — and pivot into something completely new, even after years of success?
In this episode, I sit down with Chanel Milian, a luxury Realtor in Miami and the current in-house sales executive for The WELL Residences in Coconut Grove. But before she stepped into sales, Chanel spent over a decade leading marketing strategy and consulting for some of the most prestigious real estate developments in Miami — from One Thousand Museum to 57 Ocean and more.
We talk about how Chanel moved from marketing coordinator to marketing director, and eventually made the leap into sales — building her brand, her confidence, and her career one brave move at a time.
Whether you’re dreaming of your next chapter, navigating a pivot, or just need a reminder that reinvention is possible — you’ll find inspiration, honesty, and strategy in this full-circle conversation.
In This Episode, You’ll Learn:
✔️ How Chanel grew her career across top real estate firms — without a “perfect” plan
✔️ What gave her the confidence to transition from marketing to real estate sales
✔️ What’s actually working right now in luxury real estate marketing
✔️ How she uses AI to stay efficient and creative in her business
✔️ Why building your personal brand can be harder — and more powerful —than people think
✔️ The mindset shift that helped her stop waiting for permission and start asking for what she really wanted
Connect with Chanel Milian:
✔️  Instagram: @chanelhuntermilian
✔️  Website
Resources & Mentions:
✔️  Book: The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy*
Liked This Episode?
Leave a review, share with a friend, or tag us on Instagram @anastasiia_mann to tell us your favorite takeaway.
Subscribe & Review
Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.
*This is an affiliate link - I only recommend tools I use and love.Episode Website
 

Client Boundaries, Business Systems, and the Hard Lesson I Just Learned

Ever said yes to a client arrangement that felt off — but you did it anyway?
This week, I’m sharing a raw and honest behind-the-scenes of a decision I made from scarcity… and the ripple effect it had on my energy, time, and business model.
In this solo episode, I walk you through:
✔️ The boundary I broke (and why I did it)
✔️ How project-based work can become a hidden trap for marketers and creatives
✔️ Why resentment is a red flag, not a failure
✔️ What happened on my NC vacation that made me realize my systems aren’t working
✔️ How I’m using Dripify* to grow my real estate marketing business and book dream podcast guests
Whether you’re a freelancer, marketing consultant, or creative director navigating your own business journey — this episode is a reminder that boundaries are not just personal… they’re strategic.
 
Mentions & Resources:
✔️Dripify.io – LinkedIn automation tool I’m using*
✔️Join the Marketing Your Way Community
This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Join here
 
Want more behind the scenes?
Follow along on Instagram or LinkedIn
 
Subscribe & Review
Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.
 
*This is an affiliate link - I only recommend tools I use and love.Episode Website
 

The Simple Daily Habit That Can Change Your Life (No Big Leap Required)

In today’s solo episode, I’m diving into a mindset shift that changed everything for me: learning to measure from the Gain, not the Gap. If you’ve ever felt like you’re not doing enough, or like your dreams are always just out of reach — this is the episode you didn’t know you needed.
I’m sharing:
✔️Why so many women quit right before things start working
✔️ How to know if you’re in the Gap (and how to shift out of it)
✔️ The “30-Minute Momentum Practice” that can help you stay consistent — even when life feels busy
✔️ Actionable mindset tools to build self-trust, spark clarity, and create real progress in your work and life
You don’t need to leap. You just need to move. Let’s start today.
Resources Mentioned:
The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy
10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
Join the Marketing Your Way Community
This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working.
Inside the group, we:
✔️ Share campaign wins and lessons learned
✔️ Trade resources, tools, and automation tips
✔️ Host casual Zoom chats and brainstorm sessions
✔️ Support each other’s growth — whatever that looks like
Come as you are → Join here
 
Want more behind the scenes?
 Follow along on Instagram or LinkedIn
 
Thank you to our affiliate partner:
FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here
Subscribe & Review
Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website

What No One Tells You About Being a Woman in Marketing Today

What’s it really like to be a woman in marketing today?
In this candid 10-minute shortie episode (recorded from a cozy cabin in North Carolina with kids playing in the background and my husband—bless him—cooking dinner), I’m sharing the unfiltered truth about the pressure, the people-pleasing, and that quiet voice inside that keeps whispering: “There’s more.”
If you’ve been feeling emotionally drained, creatively disconnected, or quietly questioning your path… this one’s for you.
You might not need a business plan today—you might just need this episode.
P.S. There’s a moment where my “remove background noise” tool didn’t quite work, and you can hear my kids chatting in the background.
The first person who DMs me on Instagram @anastasiia_mann with the correct time stamp? You’ll get a $25 Starbucks gift card—because there’s no such thing as too much coffee in the marketing world. ☕️
What You’ll Learn:
The emotional and mental load women in marketing carry daily
Why burnout often shows up quietly (and why we miss the signs)
How people-pleasing patterns affect your career growth
What it means when your creativity starts to fade
Why “wanting more” doesn’t make you ungrateful
Mentioned in This Episode:
Free download: A Marketing Career Reinvention Plan
 
Join the Marketing Your Way Community
This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working.
Inside the group, we:
Share campaign wins and lessons learned
Trade resources, tools, and automation tips
Host casual Zoom chats and brainstorm sessions
Support each other’s growth — whatever that looks like
Come as you are → Join here
Want more behind the scenes?
 Follow along on Instagram or LinkedIn
Thank you to our affiliate partner
FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here
Subscribe & Review
Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website

Marketing Trends I’m Watching Right Now (And How They Might Impact Your Career)

In this solo episode, I’m sharing five major trends that are reshaping the marketing industry — and what they actually mean for your career. From personal branding to AI, from fractional work to ethical messaging, this is your inside look at how the landscape is shifting… and how to stay not just relevant, but aligned.
Whether you’re in a corporate role and craving more freedom, freelancing on the side, or growing your own business, these trends will help you make smarter, more intentional moves in your next chapter.
 
What You’ll Learn:
Why personal branding is becoming non-negotiable (even if you’re still employed)
How to use AI to support your creativity, not replace it
The rise of freelance and fractional roles — and how to know if you’re ready
A new form of “quiet ambition” that’s quietly building big things
Why ethical, human-centered marketing is the new gold standard
If you’re feeling the nudge to explore something more in your marketing career, this episode will give you clarity, confidence, and momentum.
 
Mentioned in This Episode:
Free download: A Marketing Career Reinvention Plan
 
Join the Marketing Your Way Community
This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working.
Inside the group, we:
Share campaign wins and lessons learned
Trade resources, tools, and automation tips
Host casual Zoom chats and brainstorm sessions
Support each other’s growth — whatever that looks like
Come as you are → Join here
 
Want more behind the scenes?
 Follow along on Instagram or LinkedIn
 
Thank you to our affiliate partner
FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here
 
Subscribe & Review
Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.
Episode Website

How to Build a Brand That Connects: Storytelling, Messaging & Starting Small with Hanna-Mari Kirs

What if the clarity you’re craving in your brand already lives inside of you—just waiting to be shaped into a story that actually connects?
In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purposeful entrepreneur, and why storytelling isn’t just a buzzword—it’s the heart of a brand that converts.
What You’ll Learn:
Why your philosophy is more important than your business name
The magic of talking to just 5 potential clients before you build anything
How storytelling helps your audience tell themselves a new story (the one that inspires them to buy)
If you’re in the early stages of launching your marketing business—or revisiting your brand from a place of deeper alignment—this episode is for you.
Mentioned in This Episode:
Building a StoryBrand by Donald Miller
Hanna-Mari’s upcoming course: Get Your Story Straight
👉 Join the waitlist here: heroesandguides.com/yourway — and get 30% off as a listener of this podcast!
Connect with Hanna-Mari:
🌐 Website: heroesandguides.com
📲 Instagram
Join the Marketing Your Way Community
This is a space for women in marketing and creative roles to stay sharp, stay supported, and stay inspired. Whether you lead a team, run freelance projects, or work inside a brand or agency — you’re welcome here.
Inside the group, we:
Share marketing insights, campaign wins, and lessons learned
Post weekly industry news, creative trends, and AI tools worth trying
Talk about how real marketers are streamlining their work with tech
Host casual Zoom chats to ask questions, bounce ideas, and learn together
There’s no pressure to start a business or change careers. This is simply a place to connect with smart, like-minded women who get it — and share what’s really working in the world of modern marketing. Join now!
Thank you to our affiliate partner:
1. FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal here.
Want more behind-the-scenes?
Connect with me on Instagram or Linkedin 
Subscribe & Review
Don’t miss what’s next — be sure to subscribe, leave a review on Apple Podcast or Spotify, and share this episode with someone who needs the nudge.
*This page contains an affiliate links, which means I may earn a commission if you sign up through it. I only share tools I trust and recommend.Visit the episode page

You’re Already Qualified: How to Package Your Corporate Experience into Services That Sell

Wondering if your corporate marketing experience is enough to start your own business? (Spoiler alert: it is.)
In this solo episode, Anastasiia Mann walks you through exactly how to turn the skills, wins, and real-world results from your 9-to-5 into a profitable, client-ready service. Whether you’re still working full-time or quietly building your side hustle, this episode will help you reframe what you already know — and confidently start selling it.
You’ll learn:
Why your resume isn’t the best reflection of your value — and what is
How to spot your “hidden” superpowers from corporate life
A simple 4-step framework to craft a service that people want to buy
How to confidently talk about what you do (without feeling awkward)
Why people will pay you — even if it feels “too simple” or “too easy” right now
If you’re a mid-to-senior level marketer who’s ready to build a business that gives you freedom, flexibility, and fulfillment — this one’s for you.
Resources Mentioned:
FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal here.
Join the Marketing Your Way Community
This is a space for women in marketing and creative roles to stay sharp, stay supported, and stay inspired. Whether you lead a team, run freelance projects, or work inside a brand or agency — you’re welcome here.
Inside the group, we:
✅ Share marketing insights, campaign wins, and lessons learned
✅ Post weekly industry news, creative trends, and AI tools worth trying
✅ Talk about how real marketers are streamlining their work with tech
✅ Host casual Zoom chats to ask questions, bounce ideas, and learn together
There’s no pressure to start a business or change careers. This is simply a place to connect with smart, like-minded women who get it — and share what’s really working in the world of modern marketing. Join now!
Join the 1-Hr Workshop | The 48-Hour Plan: Launch Your Marketing Business This Weekend
If this episode has you thinking, “Okay, I’m ready to do this, but where do I actually start?” — I created something just for you. It’s called The 48-Hour Plan: Launch Your Marketing Business This Weekend — a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package.In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Save your seat HERE.
 
Connect with Anastasiia:
Instagram @anastasiia_mann
Linkedin Anastasiia Mann
Website: www.marketingyourwayhub.com
Don’t miss what’s next — be sure to subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with someone who needs the nudge.
*This page contains an affiliate link, which means I may earn a commission if you sign up through it. I only share tools I trust and recommend.Visit Episode Page

Your First Business Won’t Be Your Last: Stacey Hagen on Reinvention and Real Alignment

Ever feel like the first version of your business isn’t quite it — but you don’t know what “it” is yet?
In this episode of Marketing Your Way, Anastasiia sits down with Stacey Hagen, a certified holistic business coach and marketing consultant, to talk about the messy, brave, and ultimately rewarding journey of evolving your business until it feels aligned.
After starting out as a life coach, Stacey slowly transitioned into business coaching — and eventually found her true zone of genius supporting entrepreneurs with both mindset and marketing. This conversation is packed with real talk on growth, pivots, and letting your business evolve with you.
We cover:
Why your first version of a business is just a starting point
What it really looked like for Stacey to shift from life coaching to business strategy
How to market yourself authentically when you’re still figuring it out
Ways to transition out of corporate without burning bridges
The mindset shifts required to stop thinking like an employee
You’ll also hear Stacey’s smart tip about creating an “Independence Fund” while still employed — and how she used part-time contracting to ease the leap.
If you’re feeling pressure to have it all figured out before you start — this episode is your permission slip to take the first step anyway.
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Ready to get started?
Sign up for my 48-Hour Plan Workshop: Launch Your Marketing Business This Weekend - a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package. In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Sign up now at MarketingYourWayPodcast.com/workshop
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Connect with Stacey:
🌐 Website: https://www.createcoachingconsulting.com/
📲 Instagram: @create_coaching
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Want more behind-the-scenes?
Connect with me on Instagram @anastasiia_mann or Linkedin 
Don’t miss what’s next — be sure to subscribe, leave a review, and share this episode with someone who needs the nudge.
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Thanks to our episode affiliate partner:
📩 FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal at MarketingYourWayPodcast.com/flodesk
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